Violeta Luca has been in charge of Czech Vodafone since January 2024. Before that, she was the CEO of Microsoft Czech Republic and Slovakia. And before that, she was the CEO of Microsoft in Romania. Violeta Luca has managed transformation projects in retail, banking, e-commerce, healthcare and telecommunications. She has long focused on the development of digital skills, innovation and support for start-ups; she also provides active mentoring to empower women in their professional and management careers. She has received numerous awards and was recognized by Forbes as one of the 20 most influential women in Fintech in the CR and one of the TOP CEOs in 2023. In the Manager of the Year 2022 competition, she won in the Foreign Manager category. Before joining Microsoft, she worked at companies such as Metro Cash & Carry, Dante International, Flanco Retail, Whirlpool and AIG. She graduated from the Academy of Economic Studies in Bucharest, Romania.